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Innovation Management – Being receptive to inspiration
Inspiration or insight is that moment when solutions to problems become apparent – they reach the conscious mind from the subconscious. The mind has been tackling problems that have previously been identified either consciously or unconsciously and...
Innovation Management – the quality and quantity of the idea pool
The quantity and quality of the idea pool is important.The Economist (2003b) states that 3000 bright ideas are needed for 100 worthwhile projects, which in turn will be winnowed down to four development programmes ...
Creativity can be...
Innovation Management –the time factor
no matter how good an idea, how good the selection process or how perfect the development and commercialisation of the product, sometimes all that is needed is time for the product to come into its own.
Creativity can be defined as...
Silicon Valley: a parable
We have all heard about the “Silicon Valley” miracle. Not long ago, Silicon Valley found itself at the centre of the world, a job- and money-making machine fueled by the popularity of the Internet and technological innovation. Those days are a...
The Power of Marketing Podcasts
If you've used the Internet at all this year, you've probably
heard of podcasting. It's the one word that's almost guaranteed
to come up in discussions of small business marketing, and with
good reason too. Podcasting has become more and more...
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Colours Wheelchairs Announces European Expansion Plans
Colours N’ Motion is a maverick in the wheelchair industry. In a market that generally concentrates on price and technology, Colours' focuses on esthetics and comfort. While most manufactures advertise a product, Colours communicates a lifestyle message. Colours’ is often controversial, using strikingly beautiful, disabled models in its ads to convey the message that sensuality and esthetics need not limited by disability. A well known brand in the USA, Colours now announces its plans for development in Europe: Colours has selected Med Services Europe to develop and manage its European distribution network.
John Box, President of Colours in Motion said: “Colours designs and manufactures adult and pediatric wheelchairs as well as sport wheelchairs for an international market of disabled customers. With over 85% of our sales derived from the US market and distributors in Japan, Australia, New Zealand and The Netherlands, Colours is now seeking to further develop its market within the European Union. We see our collaboration with Med Services Europe as an important step forward in the development of our international operations.”
Dr. Gene Emmer, President of Med Services Europe said: “Med Services Europe is proud to represent Colours in Europe. Colours is exactly the type of company we seek as a partner. Their
products are known in the industry as innovative. For example, at 14.5 pounds (6.6 kg) the custom-designed Zephyr is one of the lightest, if not THE lightest wheelchair on the market. The Boing! is the first wheelchair on the market with four-wheel independent suspension. But even more than technology, the focus at Colours is on customer service and esthetics. Colours makes every effort to assure that its customers are delighted.”
European Distributors interested in discussing collaboration are encouraged to contact Dr. Emmer directly.
About Colours ‘N Motion:
Colours is considered a leader in the design of innovative active wheelchairs. From its inception in 1992 Colours’ main goal has been to improve the lives of disabled people through innovation in equipment and services to the disabled community. Colours’ wheelchairs are lightweight, adjustable and customizable. Colours is disabled owned and operated. For more information: www.ColoursWheelchair.com
About Med Services Europe:
Med Services Europe B.V. is based in Amsterdam and specializes in Sales, Marketing and Business Development services for the Medical industry. Its area of focus is Europe. For more information: www.MedServicesEurope.com Telephone: +31648566707
About the Author
Gene Emmer is president of Med Services Europe
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