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7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content
The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web Site Step 1 - What...
Attract Your Dream Customer
Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don't need every customer in the world! You need the ones who...
Getting To Know the Search Engine Superstar
Having greatly benefited from my relationship with Google within the past several years, I thought I would take the opportunity to dedicate this article to the search engine superstar.
I have to be brutally honest and relay that our...
How to become an expert in your niche business.
What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and...
The 7 Deaths Of A Salesman
In sales, you can work one of two ways. You can either do the things you should do or you can do the things you want to do. Sometimes these are one in the same, but more often they are at odds with one another. However, this article isn’t about...
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Company Logo Watches – The 30 Times a Day Reminder of Your Business
Watches bearing your company logo are a different prospect to other corporate branded items. Their higher perceived value makes them premium items, although in reality branded watches can be purchased for less than $5 a piece, making them remarkable value for money.
To get the maximum benefit from branded watches, they should be used carefully, emphasizing their premium value. Here are some ideas for using company logo watches to best effect:
- As internal rewards. For example, celebrate particular milestones or exceptional acheivment with a high quality watch gift.
- Motivational prizes. Offer watches as prizes for hitting sales targets or beating deadlines.
- High profile product launches, or new company launches. Give away watches at your launch event. A watch is looked at on average 30 times a day, which makes it the perfect vehicle for getting your logo in front of the eyes of journalists and reminding them about your
new company or product.
- Customer bonuses. Use watches as bonus items for clients whose business exceeds a certain level. You’ll encourage your customers to spend that little bit more with you, and at the same time, put your logo on their wrist reminding them of what great service you offer (30 times a day!)
- Apology items. Everyone makes mistakes from time to time. If you’ve made an error, make it up to the customer by offering them a quality watch, branded of course, as a way of saying sorry. Not only will you be showing them you care, but you’ll be putting your corporate image on their wrist for years to come.
About the Author
Edwin Taylor is a graphic artist specialising in logo design and branding. He has worked for a wide range of clients from sectors ranging from automotive to private banking. Edwin is a contributing editor at Logo Informer ( http://www.logoinformer.com ).
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