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Blogging and RSS: Predictions for 2006
What's in store for us in 2006? Inspired by Google's poor search
relevancy and making friends with Wall Street rather than its
users, disaffection is growing apace and surfers are switching
their loyalties to Yahoo and MSN. Conspiracy theorists...
Five Solid Reasons To Publish Your Ezine In A Blog!
Five Solid Reasons To Publish Your Ezine In a Blog! Placing your ezine in a Blog or a RSS Feed only takes minutes to do. It's easy, fast and free. There's no reason why you shouldn't take advantage of this new technology. Here are 5 solid reasons...
Free and effective affiliate marketing and website advertising using articles and traffic exchange sites
Affiliate marketing is an extremely tricky subject and so is website advertising. The reason is simple. Most of those who have mastered these subjects are keeping their mouths tightly shut. Some are releasing their valuable affiliate marketing...
Revisiting your Market
Much has been written about finding new markets in which to do business. What happens if you have an established web site already doing a going business? Many web-based business owners do a lot of work up front, get the site going, and then never...
Why Every Artist Needs a Blog & How to Create an Artist Blog
As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable.
One of the most effective (and free!) online marketing...
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SEO Keywords - the starting point
When you look at search engine optimisation for a site, probably the most important thing to think about are what keyphrases you want to be found under in the search engines.
If you are selling widgets, then it really won't help you if you get a high listing for another search term, as its not relevant.
Its also important to be very selective about your keywords and phrases. If you decide to target the phrase 'toronto', then you are going to have an uphill climb, as there must be thousands or potentially millions of sites that are indexed for that term. When you are faced with stiff competition for a keyword, then unless you want to spend the rest of your life optimising the site, the chances are that you will be so far down the index, that a potential customer will need a microscope to find you.
So - get specific. Try to put yourself in your customers shoes and ask the question:
If I was looking for whatever it is I sell - then what phrase
would I put into the search bar?
Write the phrase down and think about it a bit more. Can I refine it and come up with something even more specific that works?
Once you are happy, try to think of a second keyphrase.
Done that? Ok, now you stop.
You can optimise a site for a two or three keyphrases, but unless you are a word smith superhero that is pretty much your limit. If you try to optimise for more than that - all you will do is end up making a poor job of all of them.
The next thing to start thinking about is how you 'thread' your keyphrases into your content.
We'll talk more about that later....
About the Author
Lee is one of the principals at Spinnaker Systems which provides Web related services to the small business owner. Lee can be contacted at lee@spinnakersystems.com and is a regular contributor to the Spinnaker Blog
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