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Auction Titles: Keywords to Bigger eBay Profits
In the world of online auctions, the title is the only way to
get more traffic. Traffic equals more bids, more bids equals
more money. Sellers who want the most money from eBay will need
to learn how to write a good title.
Statistically speaking, the vast majority of bidders will find
your auction by searching for it. The search is the primary
interface on eBay, and the first step to getting customers. When
a user searches for an item, say xyz, all auctions with xyz in
the title will show up. Keep in mind that auctions with yzx or x
y z will not be there. Each term the users puts in the search
(xyz for example) should therefore be included in our title if
we want to get the most bidders. More bidders makes for a higher
final sale price, and that is what we are aiming for.
This means that you must, no matter what, include as many
potential keywords as possible. In order to perfect these
keywords we need to first pretend we are a buyer. Particularly,
a buyer who would be interested in your auction. You should
decide what search terms you would use to find the item. Start
writing down a list of all potential search terms. When you feel
that this list is fairly complete, we can move on to picking
which terms to include in the title.
eBay limits the length of the title to 55 characters, so we have
to choose each word very carefully. Deciding which keywords, or
search terms, to include can be a daunting process. Luckily for
us, there are probably a lot of other people who have sold the
exact same item. Why is this a good thing? Because we can search
for completed auctions.
Pick a keyword that describes your item and search for it on
eBay: you will be presented with a list of items. Now, on the
lower left navigation bar select "Search Completed Items." This
will bring up a new list of auctions that have already ended.
There will most likely be a lot of different items showing up,
so you now want to refine your search to the point that only the
exact product that you are selling shows up. Once that is
finished, go to the top of the results. Click on the button that
will sort items by price - with the highest prices at the top.
What you've just done is created yourself a list of titles, with
the ones that work best on the top. Compare the best titles with
your keywords, and information about your item specifically
(e.g. condition, color), and combine it all into a single line
of keywords.
Undoubtedly, there will be more words then space to type them
in. This is a challenge that happens with nearly every product
or item that is listed on eBay. The key to winning out over the
other auctions, and making more money, is to check your keywords
over and over again. Keep looking at the completed auctions, you
must learn to pick the 'hot' or 'best' keywords for your item.
If you have narrowed your title down to the best search terms
and it is all under 55 characters - then you are finished! Post
your item for sale and watch as the price magically surpasses
all of the other items in the category.
About the author:
Mason Hipp is an eBay PowerSeller and a regular contributer to:
http://www.selladeal.com/guides ,
http://www.selladeal.com/products and lastly
http://www.selladeal.com/insight
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