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Creating an Advertising Plan
Pick up your palette and slap that paint on the canvas……We are about to prepare a masterpiece!
Creating an advertising plan is a mix of analytical preparation and creative conceptualization. Who are you trying to reach? What do you want to say...
Five Characteristics of Highly Effective Advertising
Have you ever spent a small fortune on advertising that generated disappointment rather than sales?
Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve...
Free and effective affiliate marketing and website advertising using articles and traffic exchange sites
Affiliate marketing is an extremely tricky subject and so is website advertising. The reason is simple. Most of those who have mastered these subjects are keeping their mouths tightly shut. Some are releasing their valuable affiliate marketing...
Small Home Business: Unique Free Advertising For Business Owners
If you find these ideas for free small business advertising a little unusual, that’s not surprising. They are. The reason you may have not heard about them is probably because most business people use the same, traditional forms of advertising...
The Arrival of the Founder of Modern Day Advertising
Copyright 2005 Presslink Publishing
This is the second in a series of articles about the history of
advertising from it's early modern beginnings to present day.
Why is it important?
Because today there are no new ideas, just...
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Keys to Targeting Your Internet Advertising
So you got your website up and running. You hired an excellent
web designer to craft a perfect home page and satellite pages
that will really draw in the visitors and inspire them to buy.
You have a beautiful catalog of products with detailed
descriptions. You have a section dedicated to the services you
provide with praises from past customers. And you have the best
online shopping cart service out there so that you customers can
buy from you with no hassles and next day shipping. That's
great! Now where are your customers?
Driving traffic to your website is a much discussed and much
misunderstood venture. There are a million theories out there
that claim to drive tons of new visitors to your site daily.
There are services that say they will increase your traffic by
an enormous percentage if you will only pay them their small fee
over a period of fifty years. There are so-called experts who
will place your pages on all the best search engines on the net.
They claim that with this kind of blanket exposure, your traffic
numbers will explode within days.
But the only sure-fire way to draw productive traffic to your
website is through targeted marketing. The important word to
notice here is "productive." You can draw hundreds of thousands
of visitors to your site every year by hosting a giveaway of
some kind. Services that search the internet for freebies will
have people clicking a link to your site like crazy. But these
people are not there to buy anything from you ... quite the
opposite. They are empty clicks. There is nothing productive
about this kind of traffic. People looking for free stuff will
rarely make you any kind of money. And that's what you're after,
right?
So target your marketing to the people who really want to buy
what you have to offer. How? Start by trying these basic steps...
* Hire an
experienced copywriter. The copy that is on your site
makes a world of difference in the sales you garner from the
internet. Most important to targeted marketing are the keywords
found in your title and the metatags in the website's code. An
experienced copywriter will know how to determine the most
effective keywords and place them strategically in your site's
copy. If you cannot afford a copywriter, do some research and
talk to your web designer about inserting metatags.
* You can enroll in pay per click search engines. Obviously,
google.com is one of these, but most of the most popular
keywords are already taken. If you can think of some original
phrases that people use to search for your products or services,
you can post your ad next to the text that comes up when people
search for that phrase. Every time someone clicks on your ad to
go to your site, you pay google.com a nominal fee.
* Submit articles to free ezine sites. This is especially
helpful if you are a service provider. You can write, or hire
someone to write, an article for you about your area of
expertise. Give some free tips, offer your experience, and be
accessible in the text. Then at the bottom of the article, you
get a link to your website advertising your services. Every time
someone publishes your article in their ezine or newsletter,
they must use your web address at the bottom.
These are just a few of the many ways to ensure you get
"productive" traffic. Empty clicks are just that ... empty...
and your wallet will stay that way, too!
About the author:
Ricardy Banks is a Certified Internet Consultant with WSI and
has over 20 years of experience in the IT industry.
WSI Internet
Consulting & Education
rbanks@easywsiwebsol
utions.com
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