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Advertising Balloons: The Five W's
The effectiveness of advertising balloons is topped only by the
relatively new phenomenon of advertising wrapping. Wrapping,
which consists of printing advertising on thin material and
literally wrapping it around an object to turn it into...
Effective Advertising Through Ezines
Everyone knows there's a world of information and services on the Internet. So what does that mean for your business?
Do other businesses or consumers that are looking for a service or product that your business offers discover your service? The...
Essential Guide To Pay-Per-Click Advertising
Which Engines Should You Use? Following Goto.com's (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 PPC startups have sprung up. Out of these 160 PPC engines, only a few may actually have the search...
Internet Advertising Options
Your online business will likely require more
advertising than a contemporary business downtown, yet
some new to the world of online business do not spend
the time and money to advertise their business
appropriately and are,...
Leverage Your Marketing Dollars with Advertising Balloons
Gaining the attention of prospects and turning them into
customers is an ongoing challenge. With so many brands competing
in so many marketing channels, it's easy for your message or
product to get lost in the noise. Small or local companies...
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Free Website Advertising with Coop Advertising Network
I've decided to register for Coop Advertising Network couple of
months ago. It's a free service offered by Digitalpoint.
Since joining the Coop Advertising Network , I've seen dramatic
increases with my search engine results. I'd highly recommend
using Coop
Advertising Network to any website owners. Below is an FAQ
from Digitalpoint
website.
What is this?
The ad network is a network of site owners that offer ad space
to the network. In return, the ads they define are displayed
across the entire network. You can learn more about the goals
and history over
here.
How much does this cost? 100% free.
Why did you make this? Because there is a ton of unused
advertising space out there on the Internet, and I have not seen
anyone else doing anything like this. It's easy to put 50,000 of
your own ads on your own site, but there is much more value if
you put your ad 50 times on 1,000 sites.
What types of sites do you currently support? vBulletin
2.x and vBulletin 3.x forums, phpBB 2.x forums, Movable Type
blogs, Blogger based blogs and any site that supports PHP (there
are how-to instructions for each).
Blogger Note: Blogger blogs have some special requirements at
this point. They must be published via FTP/SFTP (rather than
xxxx.blogspot.com) and must be running on an Apache web server
that allows mod_rewrite with PHP installed.
I can't seem to get the ads to work on my site, can you help
me? Please visit the forum for assistance.
What types of ads can be served? Currently the system can
serve 468x60 graphic banners, 468x60 text based banners or a
simple text based ad. For the text banners, you can control the
background color of the banner.
Are there any unacceptable ads? Gambling, adult,
political and pharmaceutical related ads will not be accepted
for the ad network. All ads are reviewed before they become live
on the network. There are also detailed ad guidelines.
What Character Set Is Used For Ads? Ads are served as
Unicode (UTF-8), so ads in any languages are supported. If your
site's charset is not UTF-8, you may want to consider changing
it so unicode ads show properly.
How exactly does it work? Ads are served in realtime on
the backend from a
dedicated ad server. First an active coop ad
user is selected randomly based on weight (the more value/ad
space you bring to the network, the more impressions/weight you
will get across the network).
Once the user has been selected, it pulls a random ad that they
created to display.
The ad server serves that advertisement for that ad request.
You can see a sample of a raw text link integration by Webmaster Forums. (text
links in the footer).
How do you prevent sites from joining the network and then
removing the ads from their site?
Site are automatically revalidated daily, and accounts will be
deactivated automatically if the ad network ads are missing from
their site.
If I offer more ad space to the network do I get my ads
displayed more on the network?
Yes, users are assigned a weight factor that determines the
chances one of their ads will be served. The weighting system is
a formula based on a variety of things, including popularity of
the site, how many pages you offer to the ad network for space,
how many other ads you run on your pages, etc.
Is there any incentive to refer people to the ad network?
Yes, there is a referral system where you receive a 10% weight
bonus when you refer someone (the weight being based on the new
user). In simple terms, the more people you refer, the more your
ads are displayed across the network.
Can I buy my way into the network if I don't have any ad
space to offer?
Sorry, no (this is not a money making venture on our end).
Why is there no cost if you run a dedicated server to serve
ads? Doesn't it take server resources and bandwidth? Yes it
does, but at this point it's not much. If the ad network grows
very large, there may be real costs incurred on our end to run
it. If that ever becomes the case, we may sell a very small
portion of the ad space to companies outside the ad network.
There are no plans to do it at this point, and only enough ad
space would be sold to break even on the bandwidth costs. But
again, at this point there are no plans to do so, but it is left
as an option to make it viable if it grows large. Become a Coop Advertising
Network member for free.
About the author:
web hosting,
http://www.session9.co.uk
Webmaster Forums
http://forums.session9.co.uk/
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